by Norman Fulkerson
The April 10 article "Can J.C. Penney be fixed?" is but the most recent example of how it does not pay to jump on the homosexual "marriage" bandwagon.
The article tells how CEO Ron Johnson was given the ax after Penney's suffered a $1 billion loss last year. The most important detail regarding this free fall is what was not reported in the AP article.
This entailed abandoning the faith-based traditions of founder James Cash Penney in favor of social activism. Johnson's goal, the article stated, "was to reinvent the stodgy retailer," in order to attract the younger more affluent shoppers he so coveted.
This began with the hiring of Ellen DeGeneris, a vocal proponent of homosexual marriage, in February 2012. On Mother's Day in May of 2012, J.C. Penney featured a lesbian couple in one of its ads followed by a Father's Day ad in June with a two-dad scenario.
These choices drew fire from the American Family Association and caused many shoppers to go elsewhere. In July, sales had plummeted by 25 percent and led to a junk rating of J.C. Penney stock by the S&P.
No company has ever been able to survive such a dive, and it is unlikely that J.C. Penney will either.
The conservative reaction was, at the very least, a contributing factor to the likely demise of what was one of America's most recognizable department stores. It also another example, among many, that refutes the myth which says that homosexual marriage is inevitable.
See more here:
10 Reasons Why Homosexual “Marriage” is Harmful and Must be Opposed
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