Seven Ways to Apply Return to Order: The Role of the Beautiful

by John Horvat II

The book, Return to Order, describes how economy should not only satisfy physical needs, but also spiritual needs such as our appetite for beauty. In this way, both body and soul are satisfied. In addition, society as a whole benefits and culture develops.

Thus, beauty and utility are complementary qualities in an economy. When goods and services reflect both physical and spiritual needs, they serve to facilitate transactions, improve relationships and create value. Embellishments of beauty often cost little but add enormous value.

APPLICATION: If the principle is that goods and services should include utility and beauty, then the practical application of this principle is to look for ways to embellish goods and services in daily life so as to develop yourself, society and economy.

Here are some examples:

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